Image by vintagedept via Flickr
Dr Zahi Hawass the Egyptian archaeologist is well known to those who enjoy historical documentaries. He is highly respected in his field and is the current Secretary General of the Egyptian Supreme Council of Antiquities. I have always found his manner rather abrasive and have tended to avoid his offerings. However, his new TV show program on the History Channel: 'Chasing Mummies' is quite a different affair; this is actually riveting and addictive television. The producers of 'Chasing Mummies' seem to have recognised the potential of Dr Hawass' explosive temper and have harnessed it to great effect.
In one incident, Dr Hawass' assistant Casey Fitchner gets completely blasted by the good doctor for being late to work. Later, while exploring inside the Stepped Pyramid, Fitchner asks if there is somewhere she can go to the bathroom. Dr Hawass informs her in no uncertain terms that the pyramid is a holy place and of course she can't go. Later, she can no longer resist the call of nature and wets herself on camera. Dr Hawass' outbursts make Gordon Ramsey look kindly and avuncular.
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In a recent Vodafone ad shown on Australian TV, a guy going on a trip decides he wants to take his wall map with him so he neatly folds it and puts it in his pocket. He then decides to take his computer, his TV and then his CD collection (including a large cabinet). He neatly folds them up one by one and puts them in his pocket. Just as he's almost out the door he looks at his sleeping girlfriend, then comes back, folds her up and puts her in his pocket too. Vodafone uses the slogan 'Take your world with you' for this ad.
