| A political campaign is rife with challenges and pressures similar to those of a digital marketing endeavor: You have to juggle getting your message out on various platforms with managing your social media and having a crisis control strategy on hand. Todd Herman has straddled both these worlds. A longtime digital executive, Herman spend two years as the chief digital strategist for the Republican National Committee (RNC), leading them to victory in the 2010 elections... Source: http://feedproxy.google.com/~r/TechnewsAm/~3/-mYSg2JIPXY/lessons_in_branding_from_the_republican_party |
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