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Newsflash

In the late 1960s, few people knew what a computer was – much less a Muppet. But in 1967, two years after the introduction of its Selectric typewriter, IBM hired filmmaker and commercial director Jim Henson (Esskay Meats, Marathon Gasoline) to make a series of short films designed to help its sales people.

Source: http://feeds.digg.com/~r/digg/topic/tech_news/popular/~3/Noe-sZ1j33Y/Cookie_Monster_Was_Born_in_an_Ad_for_IBM_w_Video